We build brands that inspire. Branding is about expressing a company’s personality and values, building a comprehensive and consistent experience that resonates with customers and nurtures lasting relationships. It is very important for your brand identity to show the world who you are.
Your brand identity is the first thing people notice – it is how you look, how you feel. Done right, it gives you credibility, instills trust in your audience, and provides consistency across all channels. Brand identity refers to how the world perceives your brand. It stretches across logos and colors and involves the visual message of your brand.
We work collaboratively to create the most truthful, compelling, and beautiful image of your brand. Supported by diligent research and fearless iteration, we explore many possibilities before arriving at a comprehensive and versatile identity system.
How We Do It
To get to the core of your brand identity, we guide you through a discovery process that involves collaborative workshops and research. This phase helps you to uncover key elements of your brand which we use to define your identity.
This process will answer keys questions integral to your brand strategy. How do you want people to perceive your brand? What emotions does the brand identity need to bring out in your users? What does your audience need to feel about your brand to meet your goals?
To find these answers, our team works collaboratively with you and conducts competitor, industry, and audience research specific to your organization. Once we know what your audience’s pain points, values, and beliefs, we will know what they want. Then, we can construct what the perception of your brand should be.
After that, the second component of brand identity is communication. Your logo, colors, typography, imagery and messaging should all communicate that perception consistently over time.